Guerlain is among the oldest perfume houses in the world. It has a large and loyal customer following, and is held in high esteem in the perfume industry. Perfumes by Guerlain are often said to be inspired by the scent of confections, as a result of a common vanilla and amber accord in many of their fragrances. This unique attribute is often referred to as the "Guerlinade". A perfume by the same name was launched by Guerlain in 1921.
Guerlain's creations have long influenced the trends of perfumery with fragrances such as Jicky, Shalimar, and Vétiver. Guerlain is among the few older houses (such as Caron) that exist solely to produce and market perfumes. (Nowadays this includes a range of makeup and skincare products.) Many brands in the perfume industry, such as Chanel, Jean Patou and Gucci, are in fact divisions of fashion houses, which produce perfumes as part of a broader range of products. Since its foundation in 1828 Guerlain has created over 300 fragrances. A sample list from 2000 on is as follows:
Philtre d'amour, Aqua Allegoria Floria Nerolia, Too much, Météorites, Coriolan, Mahora, L'Instant de Guerlain, Insolence, L'Instant Magic
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